PENGUIN SPEAKS VOLUMES - d&ad new blood winner

Under representation of ethnic minorities in the GCSE English curriculum isn't spoken about loudly enoughc Penguin Speaks Volumes bridges the gap between classic GCSE novels and todays modern society by engaging 15 to 16 year old boys in understanding literature. Covering all 65 books in the curriculum, authors, teachers and rappers will drive round the location of each GCSE novel to analyse the texts- whilst entertaining. On Youtube and Spotify, Penguin Speaks Volumes is a free, accessible and admirable teacher outside of the classroom.

Whether you’re in the shower, or on the bus to school

A free, online teacher that helps bridge the gap between classic GCSE novels and black youth culture on various platforms as Youtube, Spotify and Instagram.

Bringing together authors, teachers and rappers,

as they connect through conversation and bridge the gap between Shakespeare and Jay Z. Stormzy, Malorie Blackman, George the Poet, and many more role models drive the city streets of different novel settings and discuss everything literature.

Credits

Art direction - Esdras Da Costa

Copywriting - Alice Smith / Megan Cooper

Songwriting - Junior Machado

Voiceover - Kamahl Sami-Miler

Music production - Gabriel Garcia Duarte

D&AD New Blood 2021 winning campaign

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