This campaign aims to bring awareness about dyslexic individuals using colourful posters and signage to educate general public that regarding dyslexia might be a challenge, it does not necessary means less capable, helping to reduce stigma upon dyslexia.
REAL PEOPLE,
SAME DYSLEXIA. EXTRAORDINARY PEOPLE.
This is what others can't see.
Creative team
Esdras Da Costa / Art Direction and Strategy
Sylvia Pereira / Logo design
Angie Gillman / Merch design and Strategy
Amil Carsanhas / Copy
Mariana Andrade / Motion design
