This campaign is designed to raise awareness about dyslexia by using visually striking, colourful posters and signage that challenge common misconceptions.
The designs are inspired by how dyslexic individuals perceive the world, incorporating vibrant colours, dynamic layouts, and playful typography that reflects their unique reading experiences.
By immersing viewers in these perspectives, the campaign aims to foster understanding and empathy, emphasizing that while dyslexia presents challenges, it does not define intelligence or capability.
Through this approach, the project seeks to reduce stigma and promote a more inclusive and supportive view of dyslexia in society.
Credits
Esdras Da Costa / Art Direction and Strategy
Sylvia Pereira / Logo design
Angie Gillman / Merch design and Strategy
Amil Carsanhas / Copy
Mariana Andrade / Motion design
REAL PEOPLE,
SAME DYSLEXIA.
EXTRAORDINARY PEOPLE.
This is what others can't see.