This campaign aims to bring awareness about dyslexic individuals using colourful posters and signage to educate general public that regarding dyslexia might be a challenge, it does not necessary means less capable, helping to reduce stigma upon dyslexia.
REAL PEOPLE,
SAME DYSLEXIA. EXTRAORDINARY PEOPLE.
This is what others can't see.
![](https://cdn.myportfolio.com/9dc9dabd-bd73-43ae-9fc7-2d84d82555d9/0ca10d20-d817-4a7b-b902-1f549d86321a_rw_1920.png?h=c20e1dcd78fb9031ded6bf067ee42316)
![](https://cdn.myportfolio.com/9dc9dabd-bd73-43ae-9fc7-2d84d82555d9/9a841280-cd63-4ae3-be80-b66546b18daa_rw_1920.jpg?h=61ef7597174b8aa1d0e86db00a33d267)
![](https://cdn.myportfolio.com/9dc9dabd-bd73-43ae-9fc7-2d84d82555d9/ea7211b8-6513-48fa-b1e8-843587b90971_rw_3840.jpg?h=290b138c95d065be4ef2520cffe10cd8)
![](https://cdn.myportfolio.com/9dc9dabd-bd73-43ae-9fc7-2d84d82555d9/aca21b38-1fae-4930-b611-c4835f8e2d26_rw_1920.jpg?h=b68e7e31d507d669ccb4bc54c514d2b7)
![](https://cdn.myportfolio.com/9dc9dabd-bd73-43ae-9fc7-2d84d82555d9/f7c9651e-bbda-48ae-9968-cf36af6829f3_rw_1920.jpg?h=f3174d4c54254bdc5a84a675ae11c5fe)
![](https://cdn.myportfolio.com/9dc9dabd-bd73-43ae-9fc7-2d84d82555d9/f56f192b-fa96-4b98-8e15-d51e33474d1c_rw_1920.jpg?h=e4cca08c40a11d6b029ce649d4e90e9f)
![](https://cdn.myportfolio.com/9dc9dabd-bd73-43ae-9fc7-2d84d82555d9/0c2bde02-a1de-4c4e-b4d8-05d0c1810c13_rw_1920.jpg?h=f4bb5497114cfe4982531c2b9c7a4b61)
![](https://cdn.myportfolio.com/9dc9dabd-bd73-43ae-9fc7-2d84d82555d9/16537ac1-85c6-40db-bd85-016404c7d8b5_rw_3840.jpg?h=d9a17c9df2aa8cae39ef225470534d7c)
Creative team
Esdras Da Costa / Art Direction and Strategy
Sylvia Pereira / Logo design
Angie Gillman / Merch design and Strategy
Amil Carsanhas / Copy
Mariana Andrade / Motion design